What’s more, mini program QR codes don’t allow users to long press to extract the code and users can only access the mini app through WeChat scanning. They can’t be shared on your Moments page. Mini programs can only be shared in chats with your friends or in WeChat groups. After using one of the three methods above to access a mini app, WeChat adds a Mini Program bar in the Discover section where you can find all the mini apps you’ve saved. ![]() How do you activate the Mini Program platform?Īs mentioned, the Mini Program platform doesn’t have an interface or separate site where you can register, enroll or find mini apps. For example, Mobike, the largest shared-bike company in China, launched its WeChat mini-program to allow users to unlock or top-up their accounts in an easy way.Ĥ. Many companies have deployed WeChat mini-programs as a cost-effective method to promote online business and services. WeChat mini-programs have enabled users to have access to a large amount of applications or services without leaving WeChat. Without installation or downloading any extra apps, users can simply swipe down on the WeChat interface to choose from a list of WeChat mini-programs and after registering, users can enjoy the functions and services offered instantly.Ĭurrently, thousands of mini-programs have already been deployed covering a variety of industries and functions, used to expand business, share knowledge and for social interaction to name a few. Mini-programs, also known as mini-apps, are ‘sub-applications’ built within the WeChat ecosystem. There’s no central repository like the App Store or the Play Store that displays all of WeChat’s mini apps and only WeChat versions above 6.5.3 have access to the Mini Program platform. If a friend sends a mini program status update in a chat, users can use the mini app by clicking on the update. Fuzzy search doesn’t work so the correct name must be used.Ģ) Shared by friends on the Chats page. There are three ways to get a WeChat mini program.ġ) Type the mini app name into the WeChat search bar. For example: travel ticket booking, stock checking, video watching, food ordering, movie ticket booking, bike sharing, taxi hailing, online shopping, picture editing and many more. Nevertheless, the features of the most used mini programs meet the majority of users’ needs.Ĭurrently, thousands of mini programs have already been launched, covering various industries with diverse functions. The functionalities of mini apps are not as complete as those of iOS or Android apps. ![]() Users only need to find them on WeChat to access their functions. They can be used right away without installation or downloading. WeChat mini programs, also known as mini apps, are applications that function within the WeChat app itself. So what do you need to know about WeChat mini programs? Industry insiders even predict that WeChat could one day rival iOS and Android to become another major mobile operating system. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Tencent officially launched WeChat Mini Programs on January 9 th, 2017. MICRO-INFLUENCERS, KOCs AND PRIVATE POOLS.HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA. ![]() WORKING WITH BLOGGERS, INFLUENCERS & KOLS.Q4 2020 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q1 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q2 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q3 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.THE MEGA GUIDE: CHINA E-COMMERCE, MARKETING AND DIGITAL SPACE 2023.CHINA MARKET ENTRY: E-COMMERCE + MARKETING PLANNING WORKSHOP.CHINA DIGITAL MARKETING MASTERCLASS: CHINA E-COMMERCE.CHINA DIGITAL MARKETING MASTERCLASS: LIVESTREAMING EDITION. ![]()
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